I could swear I bitched about NPR's only linking to Amazon on their site somewhere around here, but I can't seem to find the post. Maybe I spent so much time composing it in my head, I never actually typed it out.
So, in a nutshell, for a long time, NPR has had links to Amazon alongside titles that have appeared on their programs. For an organization that relies so heavily on its communities, this always seemed a little off. I have NPR's books section as one of the RSS feeds on my google homepage. There are always titles mentioned that I'm curious about, but that little Amazon button has made me cringe. We've donated directly to NPR and WBUR during their fundraising weeks, so I certainly don't feel like I'm denying them support if I don't order from Amazon.
Recently, both NPR and The New York Times have added links to Booksense to their sites.
It's long overdue, but here's hoping it will catch on and other places will follow their leads.